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   News
 
GoAir  
   
June 28, 2006  
   
Business Standard, Bureau, Mumbai: Low-cost carrier GoAir has announced free baggage allowance of 30 kg for international passengers travelling on GoAir flights. International passengers -both inbound and outbound normally have baggage in excess of the 15 kg permitted by domestic airlines.
 
   
Airport has new departure wing  
   
June 28, 2006  
   
The Times Of India, Bureau, Mumbai: Passengers flying to domestic destinations can now hope to have an easier time at the Mumbai airport where a new departure wing will become operational from Wednesday, increasing the number of check-in counters. Mumbai International Airport Pvt Ltd (MIAL) has said the brand-new section, Departure II at Terminal 1B, will be used by Jet Airways. Some other airlines will continue to have check-in counters at Terminal IB, with the exception of Indian, Go Air, Alliance and Kingfisher, which operate out of Terminal 1A.
 
   
220,000 cheap air tickets going  
   
June 28, 2006  
   
Business Standard, P R Sanjai, Mumbai: GoAir is offering 50,000 tickets at fares starting from Rs 525 for flights between July and September. GoAir executives said 10,000 such promotional tickets were sold off recently, within a few days.
 
   
GoAir offers to buy Air Sahara
 
   
June 24, 2006  
   
The Hindu Business Line, K Giriprakash, Mumbai: Wadias' low cost airline GoAir has offered to buy Air Sahara if the price is `right.' "We are open to it (acquisition) if the price is right," the GoAir Managing Director, Mr Jeh Wadia, told Business Line. He, however, said that Air Sahara had not approached the airline yet. "It is too early for them to talk to anybody," he said. Mr Wadia, however, did not reveal the amount the airline was willing to pay. "As we have not carried out due diligence of Air Sahara, we will not be able to talk about the price we are willing to offer," Mr Wadia said.
 
   
Jet Airways had inked a deal with Air Sahara to buy the airline for $500 million (Rs 2,309 crore) before the deal fell through early this week. Mr Wadia said his airline is also in talks with a couple of domestic airlines for an interline agreement. The acquisition of Air Sahara would help GoAir to fly international routes much earlier than expected. As per civil aviation norms, airlines can fly international routes only after completing five years of domestic operations. It will also help GoAir to get convenient time slots and access to Air Sahara's infrastructure at various airports across the country.
 
   
GoAir, which started operations seven months ago, is one of the latest low cost airlines to enter the domestic air space. It currently has three aircraft and plans to add eight more by October, another 18 by October 2007 and 33 by October 2008. "All these will be from the A320 family and will be either leased or those purchased by us," Mr Wadia said. For the first full year of operations, GoAir expects to post revenues of around Rs 500 crore and plans to break even towards the end of next year.
 
   

Mr Wadia said the airline, which has a PLF (passenger load factor) of around 72 per cent, expects to double its market share to around 8 per cent by next year. Currently, 2 per cent of its revenues are from advertisements on its aircraft, which is expected to grow to 9 per cent by the end of the year.

 
   
It’s raining goodies from skies  
   
June 21, 2006  
   
Daily News & Analysis, Bhargavi Kerur, Mumbai: If you travel to a Go Air sector in June or July for full fare, you can avail a free ticket when you travel in the same sector in August or September.  
   
SPARKS  
   
June 20, 2006  
   
Business Standard, Bureau, Mumbai: Go Air, recently tied up with AVAMer-chandising, the Indian, wing of $20 million global retail major. Group Envision Merchandising. For passengers, that simply means, they can buy top-of-the-line brands at discounted prices in India.
 
   
The shopping catalogue lists well -known brands in home, office and personal products like mobile phones, perfumes and apparel. Except the price tag and the security check tag, there's another sticker on the products. Passengers can shop for them only in the skies. The products ordered, are delivered free of cost to the passenger's doorstep. Is that enough to lure customers to board Go?
 
   
Airlines splash monsoon fare cuts
 
   
June 20, 2006  
   
The Economic Times, Irshad Daftari, Mumbai: GoAir and SpiceJet have been the first off the blocks, offering sops to their flyers during the monsoon months, while Air Deccan has decided to wait and watch. The monsoon offers are primarily to attract more flyers as well as to maintain a high load factor during the lean period.
 
   
GoAir, which has been aggressive in its marketing since inception, has launched a “buy one-get one free” scheme for the months of June and July. GoAir customers flying in these two months will receive a free ticket for the same segment in the months of August and September. Nearly 10,000 tickets are up for grabs under this offer. According to Raj Halve, chief marketing officer, GoAir, “While seasonality is certainly one factor, we’re also looking to encouraging people to fly more than once.” GoAir has a marketshare of 2% as per DGCA figures.
 
According to Mr Halve, “ Globally low cost carriers have built their brand equity over two decades and in the last few years revenues have evened out over the course of the year.”
 
   
Soon you may have the ease of booking air tickets from nearest mall Daily News & Analysis,  
   
June 10, 2006  
   
Priyanka Golikeri, Mumbai: Frequent fliers in India never had it so easy. With increasing competition, the domestic airlines are coming up with different modes of appeasement to rein in maximum passengers and rake in utmost profit. Airlines have devised innovative booking strategies like e-ticketing, bookings at Web World outlets etc, to provide passengers with fast and convenient ticketing. Even though 20% of the ticket sales still come from the airport counters, airline officials are optimistic that gradually people will become more aware of the different ticket distribution networks.
 
   

With private airlines accounting for over 69% of the domestic traffic, the latest entrant in the fray, Go Air, has implemented unconventional medium to cater to a large section of people, who are neither computer savvy nor credit card holders. Tickets for Go Air can be purchased at Go branded PCOs, Tata Indicom outlets, cell-phone outlets and through Go customer care centres.

 
   
GoAir to sell aircraft space for ads  
   
June 8, 2006  
   
Business Standard, P R Sanjai, Mumbai: The Wadia Group-promoted low fare carrier GoAir is planning to sell space on its aircraft exteriors and interiors to raise additional revenues. Earlier, Air Deccan had sold its exterior and interiors to generate additional revenues. GoAir Managing Director Jeh Wadia said the airline was in talks with various players for selling its space but nothing has been finalised yet. "We are planning to sell every blank space in the aircraft to source incremental revenue.
 
   
There is space in tickets, boarding pass and other spaces. We will also sell food and beverages on board," Wadia said. However, selling exterior space of an aircraft for advertisement would not be an easy task as Airport Authority of India (AAI) is claiming a certain percentage of revenue from exterior space sales.
 
   
GoAir has also launched its in flight shopping in association with AVA Merchandising which will facilitate passengers to purchase top-of-the-line brands at discounted prices in India.
 
   
AVA Merchandising is part of the Indian arm of $20 million global retail major Merchandising Group Envision Merchandising (MGM). The in-flight shopping scheme includes top of the line brands in home, office and personal products such as mobile phones, perfumes, casual wear, swim wear and clothings. The products listed in the catalogue can only be purchased on board GoAir flights during the flight only. All products ordered are delivered free of charge to every passenger doorstep.
 
   
GoAir currently operates a fleet of Airbus A320s covering 13 cities including Delhi, Srinagar and Jammu with a total of 28 daily flights. GoAir has a single class 180-seat configuration on all its aircraft.
 
   
‘I love volunteering my time’
 
   
June 3, 2006  
   
Hindustan Times, Anusha Subramanian, Mumbai: For the younger son of Wadia group chairman Nusli Wadia, taking charge of the traditional family business would have been the easiest thing to do. Jeh Wadia, however, preferred to take the road less travelled. Instead of dabbling in projects to build high-rise apartments in family-owned properties, the junior Wadia opted for adventures in the skies.
 
   
   

The low-cost airline he started without much fanfare is now making its presence felt in the competitive aviation industry. As the managing director of GoAir, Jeh travels widely to attend air shows and update himself with the changes in the global aviation scene. He takes a quiet retreat from work during weekends and drives down to Chitrakoot where he participates in social projects.

 
   
  • ON HIS STRESS BUSTERS My best stress reliever is my family. After having worked for 12-14 hours a day I find peace when I get back home. My family is my biggest stress reliever.
  • IDEA OF UNWINDING I unwind by playing with my son and now my newborn daughter and watching lots of films. I like to watch action, thrillers and comedies.
  • RURAL PASSION I love to go and spend time at Chitrakoot, Madhya Pradesh, volunteering at the Deendayal Research Institute (DRI). Under the leadership of my father’s friend, Nanaji Deshmukh, I have adopted 2,000 villages to make them totally self-reliant. It is my dream to make 6,00,000 villages across this country self-reliant.
  • HELPING OTHERS I have helped set up seed banks and financed the development of organic fertilisers by using only local resources. I have also developed a farming research and development centre in Chitrakoot called Krishi Vidya Kendra.
  • FAVOURITE HOLIDAY DESTINATION My favourite holiday spot is Phuket in Thailand where I love to spend time with my family on my friend’s yacht. I try and go at least once a year to Thailand with my family.
 
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