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GoAir,
SBI Card and Visa Launch Co-branded Credit Card
GoAir now offers an even better Fly Smart proposition
for its customers |
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Mumbai
26th October, 2006: GoAir - India’s
premier Low Fare airline, today with SBI Card, one
of India’s largest Card issuers, announced the
launch of a feature packed co-branded credit card;
the GoAir SBI Credit Card in association
with Visa International, a global payments industry
leader. |
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Targeted
at value conscious GoAir smart fliers, the GoAir SBI
Card offers a unique rewards programme that entitles
cardholders to 4 reward points on every Rs. 100/-
they spend on buying GoAir tickets with their GoAir
SBI Card. Cardholders can redeem these reward points,
against subsequent GoAir ticket purchase. |
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Commenting
on the launch, Mr. Jeh Wadia, Managing Director, GoAir
said, “We believe that GoAir Smart fliers will
fully enjoy this true rewards and loyalty scheme.
This is a partnership with industry leaders; SBI Card
brings unique strength into the program with its reach,
GE brings in its worldwide experience in terms of
loyalty/ co-brand management, and of course Visa for
leadership, innovation and technology expertise in
the payments industry”. |
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Mr.
Roopam Asthana – CEO, SBI Cards said “This
tie-up is in line with our focus on Co-brand partnerships
– covering diverse industries which offer our
customers the best. The GoAir SBI card is a fully
loaded, features rich card that offers value conscious
airline travellers, a unique value proposition.” |
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Talking
about the tie-up, he further added, “In less
than a year of launching its services, GoAir has created
a vast set of loyal and value conscious customers.
Credit Card spends in the airline category have shown
a phenomenal rise of 80% over the last year. On the
other hand, SBI cards portfolio has recorded a healthy
77% increase on spends in the airline category. We
are confident that GoAir, SBI Cards and Visa will
be a winning combination.” |
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The
GoAir SBI card is fully loaded with all the features
that customers have come to expect from SBI cards,
including complementary Air accident Insurance Cover,
purchase protection and flexi pay among others. Some
of the prominent features offered on GoAir SBI Card
include: |
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- Reward Points – On every
Rs. 100/- spent on buying GoAir tickets, the cardholder
earns 4 reward points. These rewards points canbe
redeemed against buying GoAir tickets.
- 10% off on the first ticket
booked on the GoAir site www.goair.in using SBI
GoAir Card, within 30 days of receiving the card.
- 5% off on ticket/tickets booked
on the GoAir site www.goair.in using SBI GoAir
Card on second and subsequent purchases.
- Complimentary Insurance covers
on GoAir – Rs 24 lacs worth air accident
cover.
- Save with 0% transaction fee
on fuel purchase at select IOC and IBP petrol
pumps.
- Balance transfer facility
at 0% interest for 75 days.
- ‘Flexi Pay’ –
Convert your retail purchases into an easy instalment
payment plan at low rate of interest.
- Free Purchase Protection against
fire and theft up to Rs. 15,000 for 90 days
- Easy bill payment facility
– pay utility bills on the Card
- 24 hour SBI Card Customer
Helpline in India and SBI Card travel visa Emergency
Services in 75 countrie
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GoAir ties up
with Goa Tourism to promote Goa as a favoured destination
Looks at new routes to Goa to capture market share in
holiday season |
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Panjim
5th October, 2006: GoAir - India’s premier
smart cost airline, today announced its tie-up with
the Goa Tourism Development Corporation Limited - GTDC
- to promote tourism to Goa and to develop a common
brand ‘GoGoa’. GoAir also
announced the commencement of its new flights to and
from Goa. The airline had announced the commencement
of its Delhi - Goa flights earlier this month and is
also looking at increasing the frequency of flights
daily to and from Goa from Mumbai. |
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In
addition to the afternoon flight from Mumbai which
was one of GoAir’s first routes, it has launched
an early morning flight as well as a New Delhi –
Goa flight. |
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Through
this tie-up, GoAir passengers will get special rates
at prime GTDC hotels and winners of promotions on
GoAir will win free stays in GTDC properties across
Goa. GTDC will market the brand through its national
and international networks, website, brochures, etc.
and GoAir will do so through its vast clientele, corporate,
etc. GoAir will promote GoGoa packages through special
counters at Goa Tourism hotels and innovative in-flight
promotions. |
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Commenting
on the tie-up and new sectors Mr. Jeh Wadia Managing
Director, GoAir said, “I believe that a key
driver for growth in the aviation industry is the
leisure travel sector in addition to the business
travellers. Currently the demand for low cost travel
is at an all time high, complemented with huge state-run
tourism awareness campaigns, which is a perfect platform
for the aviation industry to provide a high value
product to the consumer. To this end, GoAir has taken
this initiative and tied up with GTDC, in addition
to Kerala Tourism Development Corporation (KTDC),
as its preferred airline and is in the process of
finalising the same with other states. Our country
is blessed with abundant natural beauty and it is
our endeavour to make access to these states a reality
to our passengers.” |
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GoAir
has been consistently growing its loads on all sectors
since beginning operations in November 2005; this
has been due to its extreme commitment to providing
its passengers a high quality, reliable service at
low costs. |
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In
addition to the expansion of its fleet and new sectors
GoAir has always been at the forefront of innovations
to give the passenger a better deal. Some of these
innovations focused at giving customers’ a better
experience have been;
Go Air was the first airline to offer 10,000 Free
tickets, to offer home delivery of tickets, to allow
30 kgs check in baggage allowance for international
travellers, to offer a 10% discount to armed forces
personnel, Govt employees, Students and Senior Citizens,
provide OnBoard shopping, and special celebrations
like Flowers on Women’s Day, Offers on Mothers
Day, Family Day, Akshaya Tritiya, etc. |
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GoAir
now operates a fleet of 4 aircraft servicing 13 cities
with 193 flights operating weekly. |
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